We envision a world where communities and individuals are able to reach their full potential and contribute to the common good.
NaHCO3, otherwise known as sodium bicarbonate … baking soda. We liked it as a name because it’s an unassuming ingredient, usually hidden in the back of every refrigerator. Though unassuming, it packs a lot of punch. It freshens, exfoliates, deep cleans, and can literally change the chemistry of basic ingredients to give it form and substance it didn’t have before. And without it, those ingredients wouldn’t reach their full potential. With it, awesome things are possible.
We believe that with a little levity and elbow grease, we all have the power to move humanity forward. Because we believe in the potential of people, our work is focused on removing obstacles between teams, communities, or individuals and the awesomeness they might be able to create. Through the businesses we lead and the individuals and organizations we support, we hope to accelerate change in the world that cultivates more self-actualization and innovation that will make the world a better, cleaner, fresher, place. And we hope to enjoy life along the way.